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The Accidental Library Marketer

The Accidental Library

by Kathy Dempsey

eBook

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.


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Publisher: Information Today, Inc.
Edition: 1

Kindle Book

  • Release date: June 13, 2011

OverDrive Read

  • ISBN: 9781573878050
  • Release date: June 13, 2011

EPUB eBook

  • ISBN: 9781573878050
  • File size: 2132 KB
  • Release date: June 13, 2011

Formats

Kindle Book
OverDrive Read
EPUB eBook

Languages

English

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.


Expand title description text