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The Economics of Integrity

From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future

ebook
1 of 1 copy available
1 of 1 copy available

"Anyone interested in understanding what makes our economy work must have this on their bookshelf." —Mark Zandi, Chief Economist, Moody's

In The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irrational, and presents a compelling hypothesis that most of the things we take for granted in our lives depend on integrity. In the words of Dan Gross (Senior Editor, Newsweek, and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation), "in an era of structured finance, nano-technology, and complex business models, Anna Bernasek's timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust."

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    • Booklist

      February 15, 2010
      We rarely stop to think how many of the things we rely on everyday depend on a system of trust. We dont give a second thought to whether the milk we serve our children is safe to drink, but its safety depends on every one of the 15 or more people who handle and process it before it reaches our table. We depend on the trust of others not just to keep our food safe but also to keep our bank and other financial records safe. Bernasek examines a number of industries in which trust, integrity, and brand-reputation are integral to economic success, and also discusses how and why that integrity broke down in the financial crisis of 2008. She shows how companies like Toyota and L.L. Bean have built customer loyalty by going above and beyond what most corporations do to stand behind their products and demonstrates how the financial industry can advance its reputation by learning from these models.(Reprinted with permission of Booklist, copyright 2010, American Library Association.)

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