Going Wireless

February 4, 2002
With breathless enthusiasm and hyperbolic supporting quotes, syndicated radio show host and former L.A. Times
columnist Easton argues that businesses have to prepare for the next big thing in communication: wireless technology. She cites organizations ranging from local movie theaters to Sears that have successfully added wireless communications to their everyday processes, whether they're selling to customers or improving internal communications. This book details all the possible business applications of wireless technology, from communicating with field reps to inventory management to eliminating the need for cash. For many, however, wireless communication is already relatively old news. Anyone who has ever used a "Speedpass" at a Mobil station or has an Internet connection through a cell phone knows the potential power of wireless and, by now, few need much convincing of its advantages. To her credit, Easton does take wireless technology further, going beyond just sending e-mail from a cell phone. What managers will
want to know is how to integrate such technology into their existing businesses, how much it will cost and who the best vendors are. Alas, Easton buries the practical advice among the glowing case studies, and despite a helpful appendix that explains terms like "Access Point" and "Local-Area Network," she will probably not win readers with this tome.

February 15, 2002
Easton, columnist, author, and radio talk-show host, explores what wireless technology offers and how to apply it to business processes. She sees it as the future of communication, with portable devices used to send and receive information anywhere in the world in real time. Citing more than 30 companies that have successfully implemented the use of wireless technology, including Coca-Cola, Kraft, Avis, and Sears, she explains how, in integrating mobile technology, these companies reduced costs and increased productivity. The first section covers the external use of wireless in servicing customers, and the second section is devoted to internal uses. The third section considers new businesses that will develop from wireless, new markets that it will serve (especially Generation Y, ages 16 to 30, which now reports 40 percent usage), and the challenges of etiquette, security, and privacy. Easton contends, "As interface issues resolve, I guarantee you wireless will become the preferred method of Internet access and hence a world-changing invention."(Reprinted with permission of Booklist, copyright 2002, American Library Association.)