So Yummy is a culinary trailblazer, dedicated to redefining how young adults experience food. Our mission is to inspire and delight through innovative ideas, smart tips, and gorgeous culinary creations, encouraging everyone to savor every kitchen moment. With a staggering reach of over 61 million followers and 234 million monthly views, So Yummy stands as a dominant force in the food and lifestyle realm. Our multi-platform presence spans social media, out-of-home, retail, and TV, offering brands diverse opportunities for branded content, performance marketing, custom TV programming & ad sales, out-of-home distribution, and social commerce. Dig into the joy of food with So Yummy, where creativity meets flavor. This <strong>LAUNCH</strong> issue of So Yummy will feature plate decorating tips, picture perfect dishes for social media, showcasing So Yummy influencers, and So Yummy’s favorite kitchen products.
WELCOME
OUR FAVORITE PRODUCTS • So yummy! Creative Executive Tess Panzer’s Top 5 Kitchen Tools
BREAKFAST HACKS • We at So Yummy have chosen the most hack-worthy appliances to make your time in the kitchen as easy, approachable, and quick as possible. Whether you prefer sweet or savory, these 20 breakfast recipes will keep you energized until lunch!
BREAKFAST HACKS Q&A • with Creative Executive Tess Panzer and Content Director Rachel Kivlahan
DECORATE YOUR PLATE • …with this avocado fan hack!
SO YUMMY FOOD STYLIST • Hi, I’m Janayle! Raised in Simi Valley, my culinary journey began alongside my grandmother in the kitchen. Fueled by a passion for cooking instilled by her, I find joy in uniting loved ones through the art of food.
COFFEE HACKS
THE MUFFIN PAN • The following ingenious and delicious 18 recipes will show how versatile your muffin pan is. Not one of them is a muffin recipe!
SO YUMMY INFLUENCER • Lauren Toyota is the creator of “hot for food,” a YouTube channel and blog, where she’s cooking up love and breaking common misconceptions of what it means to be vegan. She’s authored two best-selling cookbooks, Vegan Comfort Classics and hot for food all day.
DECORATE YOUR PLATE • …with this raspberry-powered stencil hack!
THE MASON JAR • Not just for preserving, Mason jars can be used for all sorts of cooking on the go. These 22 gorgeous recipes are a delight to see and eat!
DECORATE YOUR PLATE • …with this butter candle!
Noodle jars four ways • For those trying to eat a more plant-based diet, these four vegan recipes will get you set up for the work week.
SO YUMMY FOOD STYLIST • Hi, I’m Sam! I grew up near Portland, Oregon, and I really feel like my background as a visual artist informs my food styling—I see food as another medium to paint with.
SPIKE IT!
THE AIR FRYER • You’ll never leave your air fryer on a shelf again with these 26 mouthwatering recipes—from healthier versions of your favorite fried foods to surprising and delightful desserts.
THE RISE OF THE AIR FRYER
TWO RECIPES FOR THE INNER CHILD IN YOU!
FRIES THREE WAYS
DECORATE YOUR PLATE • …with this dip swoosh hack!
SO YUMMY FOOD STYLIST • Hey there! I’m Dylan, born and raised in South Africa, where I studied culinary arts before spending time in Singapore, and finally in the USA, where I now reside happily with So Yummy!
METRIC CHART • The recipes that appear in this cookbook use the standard US method for measuring liquid and dry or solid ingredients (teaspoons, tablespoons, and cups). The information on these pages is provided to help cooks outside the United States successfully use these recipes. All equivalents are approximate.
So Yummy! Kitchen Hacks